Quick Tip: in most email services you have the option to send an email at a later date. Structuring this email as a preemptive PT screen can capture existing patients who may be struggling from a different problem. At the heart of marketing is data. Google Analytics makes this easy, for your web traffic at least. Except, in your Google Analytics report, you notice that most people leave your website at the services page. Knowing that most people are going to your services page, you decide to update the page with specific calls to action located within each page.
This is just one example of how you can market smarter with the data you get with Google Analytics. Your Physical Therapy website design matters. The front door to your clinic is the website. You might have the best staff and most talented physical therapists. Your physical therapy website should be designed with the patient in mind. My recommendation is to create a website using WordPress and a theme that is modern and responsive, meaning that it is mobile friendly.
Some of the best designs can be found on ThemeForest. Physical therapy marketing needs to come out of the dark ages. As a marketer, I hope you are inspired by these ideas and take action to turn your clinic marketing around this year.
I really want you make awesome strides with your marketing, so be sure to download the Google Maps Review tool mentioned in this article:. Download the Google Review Template Here. ProTip: Add this image to Canva. When it comes to writing content for your clinic blog, consider creating pillar content with topic clusters.
Gone are the days of general advice that barely touches the surface of an issue. Not only is this better for your readers, your search engine ranking should benefit as well. Aim to create a top notch resource that patients can reference for tools and tips to improve balance. Next, write smaller articles that are related to the pillar post, yet cover a more specific aspect of the pillar content topic.
These are called topic cluster posts and will make your blog even more of an authority. Here are a few smaller topic cluster article ideas to craft that support your pillar article on Improving Balance:. This is a noble thought, but what are you really going for here?
I want to challenge you to think about ways to demonstrate authenticity with your patients through face to face engagements and storytelling opportunities.
When was the last time you stood back and observed the interaction between your staff and the patients as soon as they entered your clinic. What about with new patients? Any difference with recurring patients? This one should be easy: re-establish a sense of welcoming in your clinic, starting now. Storytelling opportunities can be found all throughout your clinic!
Give people the opportunity to share their victories and ask if they will allow you to use them in your promotions. Share their stories in emails, clinic workshops, and when sharing victories with physicians.
Good luck and stay tuned for more practical tips you can use for your marketing efforts. He loves to teach PTs and OTs ways to save time and money in and out of the clinic, especially when it comes to documentation or continuing education.
Follow him on YouTube for weekly videos on ways to improve your financial health. Great article with lots of specific actionable tips and how-to knowledge. The email templates and everything else is super useful Keep up the great work Cheers. Thank you for a great article — for helping us to keep up with an ever changing environment! Just visit our website and get a consult today! Save my name, email, and website in this browser for the next time I comment.
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Skip to content. Are looking for a raise. Create or download the Google Review Handout for your clinic. Place this card on every eStim machine and in every patient room.
It really helps our clinic when we get high reviews from patients like yourself. Run a friendly competition with your therapists to see how many of their patients will review you on Google.
Whether it is competition for referrals or a struggle against declining reimbursements, more and more physical therapists have come to understand that effective physical therapy marketing strategies can help them do what even the best care cannot. Having a website or a social media profile is one thing. But in order to cut through the noise and make your practice stand out, you must fire on all cylinders.
Effective physical therapy digital marketing requires a strong focus on improving the patient experience, from a responsive website to innovative social media campaigns. At Practice Builders, we focus on physical therapy marketing ideas that help your practice succeed.
When it comes to marketing physiotherapy practices and building a more reliable brand, we offer a variety of proven and useful strategies.
Some of these include:. Your website is perhaps your first point of interaction with prospects. Make it memorable. Website design is critical when marketing physical therapy services to potential patients. With the majority of prospects using their smartphones to search for local physical therapists, your website design has to be more than just pretty.
It needs to be optimized for modern mobile devices. Using our innovative website marketing strategies for physical therapy clinics, we will make your practice look credible, which will result in higher patient volume.
Physical therapy being an elective procedure, patients have the luxury to choose the therapist they are more comfortable visiting; this is where online reviews of your physical therapy practice come in. At Practice Builders, a reputed physical therapy marketing agency, we will implement a proven review acquisition strategy to attract more positive reviews for your practice.
Our physical therapy digital marketing experts will share your credentials, certifications, and success stories online to attract more traction online and take your practice to the top of search results. Most patients use their phones to search for physical therapists in their area. This means, appearing on the first page of Google search is crucial to marketing physiotherapy services.
Having optimized content on your site will enable potential patients to find you easily. Our well-planned and proven SEO marketing for physical therapy campaigns will address these concerns and tailor a plan specific to your practice. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable content to educate, attract and retain patients.
When used correctly, content marketing can be one of the most promising marketing ideas for physical therapy practice. At Practice Builders, our experts are trained to create and distribute content in a manner that helps you reach new patients, educate prospects about your services and improve your online reputation. Talking about online marketing for physical therapists, social networks are powers to be reckoned with.
Social networks create direct lines of communication between practice and patients. But physical therapists have a million balls to juggle, so using that direct line of communication might be an uphill task. This is where our experts will help you plan and execute social media campaigns, connect with the target audience, set the record straight and increase your bottom line. Some physical therapy social media ideas include sharing health tips, uploading team videos, arranging virtual office tours, announcing new services, etc.
However, to achieve goals, the right combination of these strategies is crucial, which is why partnering with experienced physical therapy marketing consultants can have a significant impact on your success.
It will take the guesswork out of PT marketing and empower you to move forward to achieve the best results. Our experts will provide custom physical therapy marketing ideas to convert website visitors into your most loyal patients and biggest brand advocates. Online marketing for physical therapists is our forte.
Promotion: How are you reaching your customer? What channels are you using to communicate with your customer about your business services and products? Now that we've established a marketing framework, let's dig into concrete actions a modern physical therapy clinic seeking to take advantage of direct access would take. Marketing your Physical Therapy Clinic: Website.
A strong online presence starts with a professional looking website. Healthcare research indicates that for the modern US adult, information gathering building up to making decisions, are increasingly made online. About six out of every ten US adults [2], and about eight of ten internet users go online for health information [3]. Barriers to professional looking websites have drastically fallen in recent years. From hiring web design freelancers or businesses catering to physical therapy clinics, to doing it yourself using a drag-and-drop no coding required visual interface in services like Wix and Squarespace , there is no reason to not have a presence online.
Rather, not having an online storefront will cost you business! Here is an example of a modern, clean design of a US cash-based physical therapy clinic. You can use tools such as Google Analytics to determine which web pages carry the most interest from prospective customers, and which keywords get you found on search engines.
So having a clean, and professional looking website is a must for promoting your company and displaying your expertise. Next, make it clear that you are an expert by showcasing your services. By reviewing who your direct access customers are, and what services they seek, you can tailor specific services, which are sought out by direct access patients. These PT services could be, but are not necessarily the same services sought out by physician referred patients.
For direct access PT patients, this could be preventative movement screens did we mention we make a motion analysis product that helps attract new customers , which physician referred patients are unlikely to seek. Yet it could be help with lingering issues, similar to a physician referred patient. The Physical Therapist Patient Chasm. More recent physical therapy grads have been through years of schooling in subjects ranging from biomechanics, kinesiology, physiology etc.
As a patient looking for an expert clinician, this is a great background and training in healthcare! However, as a healthcare professional, there is a fine line [5] to balance with the non-expert language most patients would understand.
As you create your website and related communications content, always ask yourself if the content is tailored to your target patient s , and is communicated in an easy-to-understand way e.
Search Engine Optimization. While you are building up your website, and your services, and expertise offered, understand what direct access patients are searching for, and tailor your website accordingly. Improving your rankings in search engines in parts involves a combination of the right keywords and titles, e.
You want to rank high, ideally near the top of the first page when a prospective patient in your area searches for e.
Patient Testimonials. While some prospective customers may recognize your clinic, others may just be discovering your clinic for the first time. Now that you have added your credentials and services on your website, the prospective customer understands that you are a professional physical therapist.
Next, patient testimonials serve as a great next step for increasing the trustworthiness of your business.
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