This field is for validation purposes and should be left unchanged. Testimonials div. The team had high-up connections in the field through which they were able to get results. They were knowledgeable on new tools and techniques to help with SEO. It proves to be more useful for the SEO than for the searcher. If you have other examples of rich snippet abuse you can share them through the comment section below. And i realized, that some often used WordPress rating plugins markup visual rating results with display:none this markup is kinda AJAX caused or so….
Penalty cause is pretty clear in such cases. It is true, there are some folks troll the streets, who can turn any good thing into bad, and the impact will be: getting rid in general of visible rich snippets in SERP, rating as the first, and, if not, justifying of algorithms to penalize possible misuse, with usual collateral damage.
But structured data, whether visible in SERP as rich snippets or not, brings benefits nevertheless, cause, correctly implemented, it makes the content better machine-readable and understandable. I agree that they are good as a concept. They are transparent and third party validated. Not On-page metrics that can easily be altered. And about the photos in the SERPs that is another thing that should be looked at more closely.
I know this post is a couple of months old but it seems the algorithm is getting better and better determining when to display rich snippets. By now the authorship photos and names have been completely removed. Star ratings for reviews are also a lot harder to get.
They still show up in the SERPs, rarely but they do and they are still abused. When this was written the search engine already filtered out a lot of rich sniappets but the weird thing is that some of the results still could be abused. Authorship in my humble opinion was only a test applied to the SEO crowd and Tech crowd which are avid for these kind of things. Problem is it did not get traction in other areas.
And here I mean large scale. Not 1 out of 10 SMBs. These would have been a success if 9 out 10 SMBs would apply the authorship thing. Either- way they tested something for a couple of years.
I agree, from an SEO perspective it looks like they removed an important feature but looking at the big picture almost nobody was using it…. Thanks for the in-depth article Razvan. So, I am still trying to figure out.. I have got a number of authentic reviews displaying on my website, generated by a third party website, and I have marked these up using the data highlighter using Google Webmaster tools.
Should I expect that they might show up someday soon despite the views you have expressed! Many thanks Sunil. I think there is low change you will get those rich snippets to appear.
Thanks for your reply Razvan. Regards Sunil. If just the Author able to review its article then it will not be an honest rating, what is the purpose of the single review then? Also I have seen some pages with just single review and I am not able to rate the page! As i see, Google still display reviews rich snippets currently, but only from large, very large sites from which they get the big money.
In my wordpress site I had reviews with Rich snippets plugin, everything was transparent, people could interact with the site and reviews were showed, no hidden content at all, not fake reviews, becides there were only a few reviews in some pages only. Despite that after just a few days i noticed that the stars dissapeared from search results, not only from mine but from most sites, and a week later i noticed in search console that i got hit by the manual penalty, so i used the only choice i had, removed all reviews and fill a reconsideration request.
The good thing is that my SERPs not only were completely unaffected but got better, and the second good thing is that my CTR is the same and for some keywords even better!! So all these speculations about lost SERPs in cases of rich snippets penalty and about higher CTR with rich snippets on are nothing but myths. I cannot know what will happen to my SERPs later, i hope nothing, because there have been more that 2 weeks since the penalty. You can only have review snippets that come from your site.
I suspect my site was hit with this and it is an algorithmic one since there was no message in webmaster tools. The reason why I came to this conclusion is that Google removed all my star ratings from SERPs and threw me to 5th page from the first position.
I have removed all rich snippets and breadcrumbs from the site, can you please let me know how should I let Google know that I have made the changes since there is no reconsideration request form available? Big brands outrank you in 3 seconds, easily.
Back in it took me 1 month to rank now 8 months to 1. I bet in it will be 10x harder. Ty for this information. I am seeing web design companies using the review snippet as a way to display fake reviews in the SERPS. Basically, this is a standard for how you label data on your website so that browsers and bots like Google can interpret it and know what it represents. Click here to cancel reply. By Razvan Gavrilas. Because they induce fake trust to the users. The searcher will think that these reviews are real and that they should be taken into consideration when considering which search result will aid him the most.
But this is a random number added by the owner of the site. Examples of Abused Rich Snippets Reviews As Google tries to offer their users pertinent results to their queries with their latest updates Panda 4. They have SERP landscape that was not gained but edited by the user.
These are 3 rich snippet exploits that are being used in order to trick users into clicking: 1. What is Schema. We re-tested the Structured Data Testing Tool and everything came up fine within the tool, but not within real searches.
Your thoughts? The best that the rest of us can do is get a No 5 on page 1, because positions are taken up with paid ads.
Every thing in the Structured Data Testing Tool — is verified including getting extracted data. I have added the business pages as I should have done in the first place. Any ideas it has been months.
Basically, Google does what it likes and we have no way of objecting, or protesting, or sending any message at all. Google is definitely a top-down system, and i guess that is exactly how they like it. How to set up authorship for several multiple authors? Any pointers? It shows up only one author for all the posts! Your email address will not be published. Notify me of follow-up comments by email. Skip to primary content.
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